Map Policy

Date: January 1, 2021
Subject: AMERICAN RANGE MAP POLICY AGREEMENT-2021 COMMERCIAL PRODUCTS
To: American Range Commercial Products Distributors & Dealers
From: Shane Demirjian, President/CEO

Objective: To maintain the American Range image and consistency in marketing and branding, and to deliver a positive experience to consumers.

Mission: To display, advertise, and sell American Range Commercial products online through your designated Internet Retailers’ Web sites.

Advertisement: Advertisement via any media (print or otherwise) including, but not limited to flyers, magazines, newspapers, eBay, Amazon, Bing, Yahoo, Craigslist, etc., shall clearly specify and show the internet retailers’ contact name(s), physical address (No PO Box), E-mail address(s), fax and telephone numbers.

Internet Retailer: Internet Retailer shall be as recommended by the Distributor, approved by American Range, and subject to the following terms & conditions:-

• Display of products must be up-to-date with current and correct model numbers & images including logos, trademarks, graphics and tagline.
• Internet Retailer shall comply with updates, content removal, and related contents as instructed by Distributor and/or American Range.
• Guidelines apply to specific URL destinations, banner advertising, click through advertising, search engines and third party Web sites.
• Internet Retailer Web site is prohibited from using “Click here for lower pricing”; “Add to cart pricing”; or any other key or phrase that will deviate from the established NET & LIST prices.
• Internet Retailer may ONLY post “Call for Pricing” or “E-mail for Pricing.”

Policy Enforcement: In addition to American Range, it shall be the Distributors’ responsibility to regularly monitor, maintain and update their online presence including but not limited to:-

• 2021 List Pricing (Special Net Prices Products and Standard Discount Products)
• American Range Brands and Trademarks
• American Range Logo’s
• American Range Product Specifications

Furthermore, it shall be the responsibility of the Distributor to pre-approve and assign/issue this policy to their respective dealers, and to monitor their accounts as stipulated herein. If the account is being supplied with products from Distributor, then the Distributor will also be subject to the conditions outlined herein. If the internet account receives or has products shipped independent of the Distributor, then only the internet company will be closed to any orders and/or shipments as described below:-

AMERICAN RANGE MAP POLICY AGREEMENT-2021 COMMERCIAL PRODUCTS

• The FIRST VIOLATION: Requires Distributors contacting their internet accounts and advising them to correct the issue at hand. If the issue isn’t corrected, an email, followed by a certified letter will be sent to the principle owner/management of the Web site as well as the Distributor, making them aware of the violation. If the violation is not corrected within a 24-hr period, all sales and shipments will be stopped for an unspecified period of time to be determined by American Range.

• The SECOND VIOLATION: Will result in the account being closed for a
minimum of 30 days. American Range will consult with the Distributor in charge of
the account and determine if the period of time will extend beyond the 30-day
period.

• The THIRD & FINAL VIOLATION: May result in permanent closure of the
account and/or the Distributor at the sole discretion of American Range.

Violation Reporting: Any and all violations shall be reported to: shaned@americanrange.com
or immediately.

Special Net Pricing: